Sammy 2.0

Sammy 2.0 is an AI-powered social media marketing platform designed to help users manage content and campaigns across multiple social media platforms. Users can create multiple products, build campaigns around each product, and use AI to generate and schedule social media content.

I contributed across the full stack, including the product's frontend, backend, database, and AI functionality. The platform allows users to:

• Create and manage multiple products
• Create marketing campaigns for individual products
• Generate social media posts using AI
• Generate a week's worth of content
• Review and edit generated posts
• Approve content before publishing
• Schedule posts automatically
• Manage multiple social media accounts

One of the core features is AI-powered content generation.

Instead of manually creating posts for every platform, users can generate content for:

• X
• Instagram
• Facebook
• LinkedIn

The platform can generate content for an entire week, allowing users to review, edit, and approve the posts before they are scheduled.

The system also considers optimal publishing times for each platform.

Another major feature I worked on was Reply Radar.

Reply Radar searches social platforms for popular posts matching keywords selected by the user.

Users can then discover relevant conversations and reply directly from Sammy, helping them participate in conversations where they can potentially increase visibility and engagement.

One of the more complex features was allowing users to connect multiple accounts for each social media platform for each product.

This required carefully managing the relationships between:

• Users → Products → Social Platforms → Multiple Accounts

I also worked heavily on the Reply Radar functionality and its integration into the broader product experience.